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Oasis
Every so often, you get to make something close to art in this industry.
The “What is Family?” campaign, which was part of a fundraising event for youth-crisis center Oasis, would go on to be a Highlighted Campaign on Ads of the World, win a Mosaic award from the American Advertising Federation, a Gold in the VIDDY Awards, and help our client raise $150K in one night—a sizable chunk of its yearly operating budget.
It also packed the event, hosted by Ryman Auditorium, a.k.a., “The Mother Church of Country Music” proving that art doesn’t just entertain and move us—it sells.
Role: Director, CD
Made with: Tatum Hanson (Copy), Amanda Bowring (Assoc. AD), Anne Morgan (ACD, Content), Kari Cottrell (Senior Designer), Sydney Johnson (CP, Design), Scott Brooks (Editor), Nick Waugh (DP) and Bby Dee (Talent).
Winter Driving School
Bridgestone’s Product Marketing team asked us to help promote their Winter Driving School by capturing what it feels like to attend. Tires. Mountains. Snow. Cowbell. This one's a bopper.
Role: CD, concept
Made with: Alex Miracle (ACD, Art), Nick Waugh (DP, Editor) and Scott Brooks (Editor).
Red Bull Showrun Nashville
Bridgestone Moto needed to hype partner-athlete Aaron Colton at the Red Bull Showrun Nashville.
"Okay, cool, yes, we can do that," we said.
And by the time the final cut was delivered we had a brand new Agency of Record client.
Role: CD
Made with: Alex Miracle (ACD, Art) and Nick Waugh (DP, Editor).
Bridgestone Enthusiast Content
Tire enthusiasts spend countless hours watching long-form content on social platforms like YouTube.
Knowing that there was a real hunger in the market for this type of material, we worked closely with Bridgestone’s Consumer Product Replacement team to develop a content strategy that would reach enthusiasts across several social platforms and product lines.
The final result? A major investment from Bridgestone to produce more video just like this.
Role: Co-director, CD
Made with: Alex Miracle (ACD, Art, Co-director), Nick Waugh (DP, Editor), Scott Brooks (Editor), Nick Swift (DP, Editor), Mika Matinazad (DP).