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WEBSITES / REPORTS / MAILERS / PRINT / SOCIAL / OUT OF HOME / SIGNAGE /
BNA OOH
Non-stop flights to Florida for spring break. To London during Christmas. To just about anywhere with a functioning hangar and a Starbucks. Nashville’s international airport (aka BNA) was growing rapidly and wanted to emphasize its easy access to cities near and far. So we did just that in a year's long campaign that dotted the Nashville skyline and gave the brand a distinctive voice that carries on to this day.
Role: Copy
Made with: Noelle Grimes (AD). Creative Director, Sean Williams.
Juice Plus+
Juice Plus+ needed help celebrating 30 years of its groundbreaking supplements with a social campaign that would have people saying, “Wow, it looks like really good stuff goes into these products! Maybe if I start taking them, my gut health will improve, my skin will glow, and I’ll achieve immortality.” (Okay, maybe not the last one. For legal reasons.)
Role: CD, copy, concept development
Made with: Aaron Rayburn (ACD, Art), Kari Cottrell (Senior Designer) and Michael McGee (Assoc. Designer).
FIREHAWK AS V2 Site
Whenever Firestone launched a new tire, they’d physically mail their dealers a ton of product information. Turns out, dealers hated this. Which isn’t great for sales.
Enter the Product Launch Hub, an all-digital approach that simplified the Product Marketing team’s go-to-market strategy. In its first year, the Hub saved our client $1M (plus a lot of trees), simplified dealers’ selling stories, and was nominated for a Bridgestone Group Award—the organization’s highest honor.
Role: CD, copy, concept development
Made with: Megan Woodard (UX design, concept development) and Alex Miracle (ACD, design).
Vanderbilt Health
Vanderbilt Health had multiple service lines and one brand partnership they wanted to promote all at once. And they wanted to do it at Nashville’s international airport, BNA. How do you find the thread that links the creative with the media placement, while resonating with a diverse audience? Simple. You treat the work like a tourism campaign.
*Note: work was approved but never ran because of Covid.
Role: Concept, copy
Made with: Hart Armstrong (Senior AD).
Jack Daniel's
In addition to its world-famous whiskey, Jack Daniel's produces a yearly Civic Report touting Jack's many financial and social contributions throughout Tennessee. I hit the road with our team to conduct on-site interviews with everyone from the Mayor of Lynchburg to up-and-coming musicians, roll some barrels of whiskey through rickety old barns, and even served as photography PA.
Click on the images, and then zoom in, to enlarge the copy.
Role: Copy, interviews, PA
Made with: Sean Williams (Art, CD). Photography by David Bailey.
Agency Holiday Card
What if there was an easy way to disappear inevitable awkward holiday conversations? Enter Spïrït, the holiday-scented room parfüm, ideal for harried holiday høsts.
Role: CD, copy, concept development
Made with: Yanet Mireles (AD), and Michael McGee (Designer).
Willow Branch Homes
We made a local builder stand out in a market saturated with national brands.
Each headline in the campaign, which spanned OOH, print, and digital, was based on 1:1 interviews with core teammates to drive home the point that Willow Branch was literally made of different (read: more trustworthy) stuff than larger, impersonal builders. The campaign endline became their brand tagline.
Role: CD, copy, concept development
Made with: Jessica Jaskiewicz (Senior Designer).